According to an interview with computerworld.com, Steven Pendergrast, president and chief technology officer of Fictionwise, the e-book seller purchased by Barnes & Noble for $15.7 million earlier this month, said that today's typical e-book reader is a woman, "between 40 and 50 years old, who tends to have a higher-than-average income and level of education."
He also said to expect a "huge surge" in e-book sales in 2010, in part because of the recent addition of e-book readers for iPhone and BlackBerry devices.
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