Tuesday, March 31, 2009

Oddest Title of the Year Award

The Bookseller magazine has just award its Bookseller/Diagram Prize for the Oddest Book Title according to the New York Times. And the winner is.......The 2009-2014 World Outlook for 60-Milligram Containers of Fromage Frais.

This book is geared to that slender segment of the population that both cares about dairy product cartons and is happy to spend hundreds of dollars to learn more about them. The book is reported to cost about $1,139 and is actually more of a statistical report. It was written by Philip M. Parker, a professor of marketing at the French campus of Insead, the international business school.

The Diagram Prize began in 1978 and publishers are not allowed to nominate their own books, so as to prevent them from giving books willfully odd names. Past winners include Versailles: The View From Sweden, Weeds in a Changing World, and Reusing Old Graves.

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