Recently an article at npr.org reported that we are changing the way we read: "Time once spent curled up with a good book is now often devoted to catching up on blogs, and browsing Web sites." So, one publishing company is trying to take advantage of this and offering wovels online.
What's a wovel? A wovel is a Web novel. The Underland Press website offers an installment every Monday. They say that "at the end of every installment, there's a binary plot branch point with a vote button at the end." So, this allows the reader to decide on how the plot progresses. Voting is open from Monday to Thursday and the author writes the chapter from Thursday to Sunday.
Underland Press describes the wovel format as "reminiscent of the old Choose Your Own Adventure books, but with a high tech twist."